Difference between Promotional SMS and Transactional SMS?

Bulk SMS has two special categories –

Transactional SMS and Promotional SMS. These two special categories are available in the market and it is an effective & fast-growing marketing tool for communication. Many companies used Transactional SMS to inform your Account Status, Invoice Details, Confirmation Alerts, Bank Accounts Status and many other Personal Informative details. Transactional SMS has features in which you can send information on both Non-DND and DND mobile numbers, it enables any time (24X7). On the other hand, Promotional SMS is only for Promotion, Sales & Marketing, Mass campaigns, and other promotional activities. You can send promo messages on Non DND numbers, instant delivery, automatic DND numbers filtration etc.

  • Promotional SMS is sent with the purpose to marketing and advertisement.-
  • Promotional SMS is used to send offers, discounts or promotions to new and existing customers.
  • Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers.
  • Promotional SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator.
  • Transactional SMS can be assigned a 6-alpha character Sender ID of your choice.

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