It is possible to include emoticons in your SMS messages , by using the Unicode feature as Unicode is not just the language. Use of emojis in your messages makes it very expressive to keep message fresh and it injects a bit of humor and will be welcomed across the board. When it comes to promotional SMS, emojis offer a new and friendly way to reach customers by mobile phones. Emojis are highly effective for reaching a wide range of markets from fast food to parties and ticketing to beauty salons . so next time when you want to let your customers know about hot sale think about how they might respond to emojis in a text message, it could be just a click you are looking for to inject new life into your response rates .